The Canvas model is a strategic management tool that allows dynamic and visual analysis and creation of business models. It offers a global and simplified overview of the company. Through a table or canvas divided into 9 areas, you have a very clear vision and synopsis of the business, project or company to be studied.


The SWOT analysis matrix allows us to identify both the opportunities and the threats that our market presents, and the strengths and weaknesses that our company shows. Through this tool, it is possible to measure and synthesize in a table the weaknesses, threats, strengths and opportunities of a project, company, area or business that needs to be evaluated and anticipated problems and decision-making or paths to follow.